Create a sophisticated, but edgy logo for high profile global beverage company

Human Brands

>> The company name is HUMAN Brands with "HUMAN" having a dominance
>> of 75% over the word "Brands" (25%).
>>
>> Our business is beverage and we act as a Master Agency for brands
>> with a global perspective. We would like our brand to be
>> homogenous, but we would prefer to stay away from imagery that has
>> bottles or glassware or other stereotypical images relating to the
>> industry.
>>
>> Our competitors are Diaego and Pernod Ricard.
>>
>> We have a serious corporate identity to our company personality
>> that we need to fulfill, but saying that, we also consider
>> ourselves quite edgy. We have a creative background, so have a
>> deep appreciation for those that are skilled in the dark arts of
>> creating clever and stimulating design.
>>
>> Saying that, we would prefer to avoid any clip-art or logo
>> generators. Chosen fonts should be current, and released for
>> commercial use.
>>
>> While we are a US company, our activities are aimed squarely at
>> the Asia market, so we can take influence form Asian design
>> aesthetics.

>

HUMAN Brands Inc. is a beverage company that owns, licenses, and
markets a growing portfolio of brands. The Company’s core focus is
on licensing beverage products and selling them into its network of
distribution channels in Asia.

We work with a network of distributors throughout Asia to understand
what types of products they need to fill their consumers’ demands.
Based on that information we then work with our network of brand
owners to source specific brands that fit the needs of the market.
This company is in this for the long haul, so 2, 3, 5, 10 years from
now Human may branch off into something different than just beverage.
So putting a bottle or something to that effect in the logo may not
fully tell the company story a few years from now. If it's clean,
classy, professional, but doesn't pigeonhole into one thing I think
that would be important.

My preference for color is black (in some way - to me it means
business...), but, it needs to be able to be inverted.

Black, touch of color