Human Brands Inc. got their new logo & business card by running a design contest:
Create a sophisticated, but edgy logo for high profile global beverage company
Check out Human Brands Inc.'s Logo & business card contest…
Food & Drink
>> The company name is HUMAN Brands with "HUMAN" having a dominance >> of 75% over the word "Brands" (25%). >> >> Our business is beverage and we act as a Master Agency for brands >> with a global perspective. We would like our brand to be >> homogenous, but we would prefer to stay away from imagery that has >> bottles or glassware or other stereotypical images relating to the >> industry. >> >> Our competitors are Diaego and Pernod Ricard. >> >> We have a serious corporate identity to our company personality >> that we need to fulfill, but saying that, we also consider >> ourselves quite edgy. We have a creative background, so have a >> deep appreciation for those that are skilled in the dark arts of >> creating clever and stimulating design. >> >> Saying that, we would prefer to avoid any clip-art or logo >> generators. Chosen fonts should be current, and released for >> commercial use. >> >> While we are a US company, our activities are aimed squarely at >> the Asia market, so we can take influence form Asian design >> aesthetics. > HUMAN Brands Inc. is a beverage company that owns, licenses, and markets a growing portfolio of brands. The Company’s core focus is on licensing beverage products and selling them into its network of distribution channels in Asia. We work with a network of distributors throughout Asia to understand what types of products they need to fill their consumers’ demands. Based on that information we then work with our network of brand owners to source specific brands that fit the needs of the market. This company is in this for the long haul, so 2, 3, 5, 10 years from now Human may branch off into something different than just beverage. So putting a bottle or something to that effect in the logo may not fully tell the company story a few years from now. If it's clean, classy, professional, but doesn't pigeonhole into one thing I think that would be important. My preference for color is black (in some way - to me it means business...), but, it needs to be able to be inverted.
Other color requirements
Black, touch of color
Every design category has flexible pricing for all budgets. Logo & business card starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & business card.
Designers across the globe delivered design magic.
Human Brands Inc. collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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