I had an idea for a company name, and a concept that went with it. What I really liked about Erlangga is that he came out with a totally different concept to what I described, and justified it with a thoughtful note. This is exactly the sort of creative direction I was looking for. I am extremely happy with the work and would not hesitate to recommend Erlangga to anyone.
How andrewbarrynyc started their logo & business card journey
Who are you known as?
Lion's Pride Learning
Tell us a bit about who you are and the people you reach
I am originally from South Africa, but have lived in New York since 2009. Hence the lion - emerging from Africa, thriving in the concrete jungle. My dream has always been to have a company that helps people, which is why I am starting Lion's Pride Learning. We are an online learning company. We work with corporate clients of all sizes in delivering a unique new solution to an age old problem - learning & development. It's still an old problem because most large corporations apply old, boring solutions. We are not boring. We aim to entertain, while ensuring that you actually learn something. We do this by combining visual storytelling with cognitive science to create innovative training solutions for our clients. We believe in delivering a polished & professional service to design a creative, engaging, video-based product with high production values. In doing so, we aim to build long term relationships with our clients by developing their employees. I would like the brand identity reflect something bold and new, to be classic, clean and simple with a playful wink at non-traditional roots .
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the effects on the bird, definitely open to something like this, although would like to see a solid lion too for comparison. Also more color
Like the simple font, but colors are not vibrant
I like the colors that cause this to pop, although the cow logo is a little too cartoon-ish.
Don't like how the animal is facing backwards
Don't like the box around the wolf head. Would like the silhouette to be able to stand by itself
Again, don't like how it's looking backwards
While I would like a logo with an image and the company name, the lion itself needs to be able to exist alone on slide decks, letterheads, etc, separate from any text (so please include a separate file for this). I would like to use a silhouette of a lion similar to the one in the picture uploaded as a prominent feature of the logo. I like the idea of having a unique, maybe unusual color to the lion that pops. The logo should work on a white background, but I'd like the business card to have a solid color background that also pops, so the logo should work with this color too.