As always, Konstantinos is my go-to designer for all my identity needs!
How Rlederer started their logo & business card journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We sell suitcases that lock together (e.g. if you have 3 cases they will all connect to each other) through the use of a patented locking mechanism that comprises of a magnet, spring and plastic connector. In essence the "magnet" (plus patented device) holds the bags "tight" together, hence the name "Magnetite" which is also "the most magnetic of all the naturally-occurring minerals on Earth." (Wikipedia). The target audience will be those using luggage for airline travel, particularly families but also business travellers, as they will no longer need a trolley to move all their luggage.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This company has not launched yet (will be launching approx. end 2016). To date we have focused on patents, trademarks, etc and now that is sorted we are looking to brand for business cards/emails and then post-manufacturing we will do an e-commerce site. Therefore, there is still some flexibility as this is the first (and hopefully only) exploration into logo design and as for business cards some elements may change (eg. I haven't provided address yet) though these will hopefully just be content, not design. Also, the content listed for the business card is in no particular order.