Martin Francis got their new logo & business card by running a design contest:
Create the new brand for a Small Business SaaS startup in Shoreditch
Check out Martin Francis's Logo & business card contest…
Accounting & Financial
Ormsby street is a Software as a Service company providing software for small businesses 1-50 employees helping with cash flow management, credit control, debt collection and associated admin.
Other color requirements
Black, Grey and Red, or Blue
This is a newly formed company that is taking over two existing products: http://www.credithq.com in the US market https://www.creditfocus.co.uk in the UK market We are keen to establish a new, broader brand for the company to allow us to expand into other areas around bookkeeping, administration and other related areas outside of credit scoring (where the current products reside). The key themes that we would like to represent in the brand are: - SaaS - fast moving, AGILE, Lean startup style organisation with very rapid growth. - Operating at the edges of financial services will respected banking and data companies, so needing to be respectable and down to earth. - Shoreditch - we're located just off silicon roundabout and will be forming a very small team around 8-10 people operating very efficiently across multiple markets in the world with large brand name channel sales partners - a startup dream. Design ideas to explore: We're absolutely open to ideas and will welcome all approaches. We've thought of a couple which we thought we'd throw out there just to see if they resonate with anyone... - Street Signage. Ormsby Street is a place, and london signage is quite distinctive, maybe there's something around the street sign that we could use. - A nation of shopkeepers: in the 50's Shoreditch was full of streets of small shops with independent shopkeepers doing their thing - this is the kind of small business customer we have in mind from a brand perspective - real small businesses working hard to survive and grow I've included some images here, more for textures and ideas than anything else. The sign on ormsby street is one of the new hackney ones, and hence not a "classic" london street sign - see the link here for one of those. We don't want the logo to be looking old though, we're new, digital and super business like, it's just that we have a bit of heritage to talk about. http://www.albatrosslondon.com/imagelibrary/Trafalgar%20Square%20Street%20Sign.jpg ** Update ** 25th Jan 22:00 GMT ** Thanks for the contributions. To make the very best use of your time, please review the following before creating or submitting any further designs. Please do: - Make sure that if you are including any images or references to a city that the city looks like it could be London. It doesn't have to look identifiably like London, but if it looks like New York or Sydney, that won't work. - See the updated briefing details above, there is no strap line required, or you can use the web address www.ormsby.com if required. - If your design includes pictures or iconography representing stuff - choose only stuff which you think will resonate with the brand: it's a savvy commercial, digital brand, with strong roots in London, and Shoreditch in particular. it's about commerce, trust, people, and small businesses, about helping people make choices (signposting is good) and then letting them be dynamic digital individuals. - Remember that this is a modern forward looking company. Where I've selected ideas which contain images from across the 20th century, those are in a form we still have today: like the fonts which now grace the covers of detective stories in the shops today, the terraces which, whilst fewer in number, and the individual shops which can be found in our city centres. Gas lamps and stuff aren't still around, so wouldn't be appropriate. Please don't: - Don't submit lots of variations of the same idea if they vary only in colour or slightly in font. That's unnecessary time at this stage which you don't need to spend. - Don't submit rendered images which have been mocked up on business cards or signage. We are after the basic idea at this stage and those renders make the designs difficult to see and understand. - Don't use the images I supplied in your submissions. They are there for reference and inspiration only. - Don't use anything which includes flat shapes or areas coloured in with a straight gradient fill. It's a personal niggle of mine. Finally, thanks for your patience. The great response to the contest means that I am don't have enough time to give feedback on rejected ideas and have as yet had very little time to give feedback on those that I have accepted. Any of the ideas which I have starred could be the final design, and I've no favourite emerging - (the only differences between the stars at this stage are that I'm indicating which version of that concept I like best), so don't worry if yours has one or three stars That doesn't make any difference until I go through and do a ranking on Monday.
£639 Gold package
Every design category has flexible pricing for all budgets. Logo & business card starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & business card.
Designers across the globe delivered design magic.
Martin Francis collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Unique, out-of-the-box and technically excellent work. Perfect communication and even guidance throughout the project. If you seek a professional designer beyond a quick (logo-) work, you should reach out to him, rare chance! It was a pleasure, anytime again.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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