How consumerinside started their logo & business card journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Akanopé (Acanopy) is an insights and knowledge mobilization agency
We make customer data and insights more lively in the organization, for all employees to understand and use them in client interaction or for new product developpement.
Akanopé means "a canopy" in French. The canopy is "the branches and leaves that spread out at the top of a group of trees forming a type of roof". Moreover, it is an eco-system which creates the link between the forest and the sky. We want this canopy symbol to be used in the logo because it reflects our activity: we select the most important customer insights (from a proliferation of customer data - the forest-) and make them visible (shine in the sun) to the employees.
We do this by organizing creative events inside our client's facilities and/or stores, using customer data in games, role play etc.
NB: We are not an event agency. An important part of our job is the preparation and surfacing of relevant customer insights.
Our brand personality is creative, joyful, surprising and moving.
We do not have preferred colors (I have selected colors only because of what they express) but no more that 2 colors (other than white) should be used.
The accent on the final e is just to help french speaking people understand it is pronounced "akanopee".
To felicitate understanding, "a" and "kanopé" can be visually discontinued, eg aKanopé
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Types of logo we wand: word/letter mark , symbol mark, abstract or pictorial ... and any combination of word ans symbol/picto
Types of logo we do not want: Characters/ Mascot logos, Emblems