NiaZamar: Redefining Beauty is a multidisciplinary art and client based beauty education social enterprise. Through make-up artistry, hair styling and educational arts based workshops, NiaZamar: Redefining Beauty works to change the way beauty is defined.NiaZamar: Redefining Beauty believes that make-up and hair artistry can be combined with other artistry to use creativity to redefine and reimagine what beauty is. Through a series of workshops that challenge concepts of beauty, promote artistry and provide opportunities for skills sharing and education NiaZamar: Redefining Beauty aims to promote self love for those who don’t often see them selves reflected in the media and the beauty industry.All workshops and services aim to be body positive, anti- racist, LGBTIQ2 friendly, non-judgemental and affirming. Nia Zamar was birthed from the vision that there needed to be real change and expansion around concepts of beauty. After years in the beauty industry it became clear that there was a cookie cutter application of beauty standards. These concepts of beauty had great and large impacts on youth and communities.
Out of a strong belief that communities and people should have the power to create and decided what beauty is came the initiative Nia Zamar: redefining beauty.
Art has always been a form of storytelling and a tool to create change. Nia Zamar: redefining beauty was imagined as a tool to challenge themes of beauty and reimagine the blue print of what we consider beautiful.
Through workshops, hairstyling and make-up artistry we hope to redefine beauty and make it clear we are all beautiful simply through our existence.
My clients are diverse yet mature and prefer a high end feel but are far from boring and seeking some added fun. In their structured lives their beauty regimen is the spice of their life.
The primary target market is populations of people who are searching for alternative hair care and make up artistry services.
The secondary target is organizations and collectives who are looking to provide education, skills building or arts based workshops to a group of people exploring concepts of beauty, self love and identity.