Open to ideas! We were thinking black and whites as it is a refined, premium service, but at the same time we do not wish to come off as simply "expensive". We are however open to colour and we would like to see some designs with a pop of colour in them. It is a lifestyle choice, a personal cook not only provides excellent tasting food, makes you and your family's health better, but mainly it save you so much time and changes your lifestyle enormously, taking everything into account. We will be using high level photography on our materials, classy photos, maybe with black background, minimal style perhaps....just a thought....
We are expensive so we have to be in keeping with that vibe, but not ostentatious and over the top expensive... Open to colour ideas and real creativity here!
The above food images are some images (we don't own) that we like and are reflective of the brand we are trying to create.
The very cool images we posted above, sage, cauliflower, gnocchi etc, inspire us, we are open to the idea of having a food related symbol in our logo such as a once it has the same effect as above.
Here are the top 4 things we are trying to convey in our logo, in order of importance:
1. It is a personal cook service that is everyday
2. It is high quality
3. Not as expensive as they might think (think great 4 star hotel rather than michelin star restaurant)
4. Good for their life (in terms of their health and use of time. Note, please do not cheapen the logo by trying to desperately incorporate this point, it is 4th importance.)
You may not be able to easily identify all the above in the logo, but this is the feel of the brand we are trying to create. Our images will do a lot of the work, so our logo just needs to fit in well with them and in keeping with the above as much a possible.
PLEASE NO CHEF HATS OR CLOCKS!!! We are cooking in their homes everyday, not providing servers and butlers! Again, excellent 4 star respectable hotel feel, not 5 michelin star restaurant!