Corporate Image and Goals
The goal of Blue Flamingo Foods, LLC is to inspire a fun and tasty escape from life’s daily hassles through flavorful sauces that make meals, fiestas and party gatherings exciting and exotic. Our mission can be summed up very simply:
Provide fun, flavorful sauces that excite the taste buds with new flavors, making food more interesting.
Key concepts that we want customers to associate with our sauces are “fresh, bold and fun”
Why the name “Blue Flamingo”? We feel that flamingos are fun, quirky and quite funny birds. They stand on one leg, they have funny looking beaks and they sleep with their heads on the backs! And have you ever seen the flamingo mating dance? It is hilarious. Like our products, they are definitively unique, different and fun. When you look at a flamingo it is tough to think about their funny looks and habits and not smile. And no, there are no “real” blue flamingo breeds.
Flamingos are easily associated with the geographic regions from which the sauces are based. They are instantly recognizable and memorable.
About the Initial Products
• The Central American sauce is a fresh tasting, thick, adhering dipping and finishing sauce. Its featured ingredients are roasted poblano peppers, tomatillos, cilantro and blended with a bit of honey. It starts with a hint of sweetness then changes to a medium spicy heat on the back end. This sauce is green in color and will be called “Bongo Sauce”.
• The Caribbean sauce is similar to a jerk sauce, featuring aromatic island spices, citrus and habanero. It is a blend of sweetness, tanginess and medium spicy heat. This sauce will be called “Steel Drums Sauce” to reflect the Caribbean influence.
• The flavor profiles for these products are bold and interesting. They are NOT typical “salsas” by USA standards.
We are open to any and all design concepts, but with a preference toward simple rather than highly complex. Fonts must be easy to read – fancy, hard to read fonts will not be well received. Ideally the logo will readily connect the corporate attitude of fun and fiesta with the fact that we are a food / sauce company. The logo will also be used on branding and promotional products.
The image should reflect optimism, “life is good” and “let’s have fun” while suggesting that we are a food company. Because of the geographic origin of the sauces, tropical themes are welcomed, but definitely not required.