OptimizedGentleman got their new logo & brand guide by running a design contest:
'The Optimized Gentleman' Masculine Site Logo & Brand Kit
Check out OptimizedGentleman's Logo & brand guide contest…
The Optimized Gentleman is and will blossom into a site which provides authority content and information on all things modern masculine men (16-45) need to up their life experience, including: - Health, Wellness & Fitness / Movement - Nutrition & Supplementation - Strength Training, Sleep & Breathwork / Meditation ... This is the first "Health" category. Later on, the site will be serving content and offering information on Relationships & Wealth/Business. These topics will come in later on, but I still want them to be encapsulated to the brand logo/guide. Words to describe the brand would be: sophisticated, strong, masculine, capable, classy, intelligent. You can use inspiration from the likes of GQ, Robb Report, Clientele Luxury Global... you get the gist. I've attached some examples from these magazines and brands.
COLORS: Please prioritize the dark neutrals (blacks, grays) and the yellows/golds. The blues I chose, is an idea which may or may not be discarded - those two first color categories are most important. LOGO / BRAND: The logo should incorporate a few elements that are important, such as strength training, mental development, nutrition/supp, meditation, etc... Logo Icons like barbells/brains/beards/muscles/books are welcome - please keep it subtle. I know it can be hard to cram all of that in there, but I'd like to represent the transformation to a distinguished, capable gentleman on all fronts. I like the cross type logos attached (Order of Man / VG), which offer some different icons in each slot (for example)! Thank you and looking forward to submissions!
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
OptimizedGentleman collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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