Chad.Midnight got their new logo & brand guide by running a design contest:
Modern Youthful Logo & Brand Guide - Patented water system that refills reusable bottles instead of single-use
Check out Chad.Midnight's Logo & brand guide contest…
Aqueducts were used to adapt the landscape to our advantage. Now we need to start adapting cities to benefit the landscape and nature instead. Aqueducts were built for carrying water to areas which have water scarcity. We aim to modernize and replicate this same belief with bulk packaged water solutions. The aqueduct also signifies a bridge moving forward in a new direction for humanity. Moving from the old idea of single-use plastics to bridge the gap to an even better solution. We aim to supply water to people in a new way and provide inspiration to challenge old beliefs in forging new beginnings. Google connects people to information. We connect people to hydration. ———— I am looking for something that will grab the attention of both gen z, millennial consumers while respecting mature business owners who will be purchasing our product. It is important to communicate we are a very viable solution to reduce a large amount of single-use plastic bottle pollution simply by using this system to refill reusable bottles. It is also important for the logo to represent that we are not a standard single 'water cooler' company and we are very innovative. Business: We provide businesses the ability to sell spring water refills to their clientele instead of only single-use plastic bottles. Our goal is to reduce plastic pollution and increase reusable bottle use because that is what today’s environmental youthful consumers want. A portion of proceeds are also donated towards gifted systems for local/global groups who need sanitation and drinking water. Product: Our signature product is an affordable patented water supply system that connects multiple five-gallon (19 liter) jugs. Each jug is raised higher than the previous so only one jug empties at a time. Gravity alone does this, so no electrical power is required to dispense water. Please note we are not a water bottling company or water filtration company. We simply provide the system technology in making drinking water more efficient, profitable, and accessible for the bottling and filtration companies. Target Market: Social responsibility is important to us. We hope our logo can represent that as well. When Gen Z and Millennial customers see and use Aqueduct, we want them to feel healthy, inclusive, and be directly involved in an environmental initiative that is transparent and easy to understand. The brand should invite business owners who want to increase their profits, and invite youthful end-consumers who want to directly support ending plastic pollution. We are based in Alberta, Canada and will target North America before eventually targeting international demographics. Logo Design: The logo + brand should reflect Trust, Quality, Youth, Environment, Sustainability, Health & Humanity/Community. Use metaphorical themes of Eco-friendly, water, reusable bottle, gravity, five-gallon jugs, humanity, circular economy, aqueducts, etc. Show different fonts, sizes, and capitalizations so I can see what works and what doesn't. If you want to include subtext, it would be 'gravity water systems'. The logo needs to be in vector format and be scalable in viewing from as small as a memorable app/favicon to being printed on quality merchandise and as large as an eye-catching vehicle decal wrap. Please create multiple designs in colored, all-white, and all-black in varying sizes. Logo can be combination mark, wordmark, or both. Please use your creativity and see what you can do! Remember, you're the artist! Tell me what YOU THINK works best! I know this is a unique scenario and product so please do not hesitate to ask me questions! It is my goal to be able to communicate this as clearly as possible. If this brief is hard to understand, let me know! Thank you!
Website: https://www.5gallon.info/ Video (on website): https://www.youtube.com/watch?v=yTbz-bkqaBk Facebook: https://www.facebook.com/5galloninfo Linkedin: https://www.linkedin.com/company/5-gallon-gravity-water-supply-system/ Twitter: https://twitter.com/5GallonInfo Patent: https://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=9,873,607.PN.&OS=PN/9,873,607&RS=PN/9,873,607 Aqueduct Product Images: https://imgur.com/a/I68761H The rebranded domain name will be: www.aqueduct.eco PLEASE SEE THE DESIGN INSPIRATIONS AND FONTS I HAVE FOUND TO HELP YOU: BEHANCE Logo Examples https://www.behance.net/collection/178700303/Water-Logos Creative Logo Examples: https://imgur.com/a/wZzQVqn Aqueduct & bridge structure examples: https://imgur.com/a/4NOsLX7 Design examples: https://imgur.com/a/H3KsDM1 Example of some of our competition. See their logos are mostly outdated and don't cater to younger audience. Our logo should still fit water industry but stand out from these: https://imgur.com/a/ZosGQEV More design work will likely be needed from the winner in future.
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
Chad.Midnight collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
The Mamba was as solid and professional of a designer as we could ask for. Very easy to work with and turned around a superb design quick! We highly recommend working with them!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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