laura_lou got their new logo & brand guide by running a design contest:
Luxury, Minimalist Home goods brand looking for logo and brand guidelines online/instore
Check out laura_lou's Logo & brand guide contest…
Want it stand alone but also "Luxury 3D Flameless Candles" or "Your daily dose of beauty and calm"
Simply Collected is a lifestyle brand that strives to create a stylish, minimalist home that is easy to manage. Our primary product is a luxury 3D flameless candle but we sell and promote other home products. Our candles and other designs are a balance of beauty and function and generally catch the interest of women age 35-50. Pretty things that add joy and value to your home - because the way your home makes you feel matters, right? We sell mostly online but with the help of the right logo and style guide will be found at West Elm or pottery barn. We are luxury, feminine, refined, sophisticated, warm, calming, welcoming, minimalist.
Other color requirements
NOTHING TOO DARK OTHER THAN BLACK. I will use black and gold interchangeably for the graphic/logo and I would like to see a pale pink as main color to test the logo with a color. Please feel free to add a variety for me to see but some are giving dark brown or dark green or bright pink and I don't understand where that is coming from!?
Current logo and brand guide needs an upgrade, I am struggling to look professional, consistent and/or luxury. We need to standardize so I can move faster... that said the overall look and feel should remain the same. Please follow links to see current: www.simplycollected.com www.amazon.com/simplycollected https://www.amazon.com/dp/B0719QJC47 product page - note imagery used. THIS SHOULD REALLY HELP YOU: Brands that look and feel like what I am looking for: Woodlot https://shopwoodlot.ca/collections/candles Magnolia https://magnolia.com/blog/ I love the colors of this blog https://www.t3micro.com/style-feed/blog I want my Instagram to look like this, https://www.instagram.com/_millergrey/ but with chosen colors included for quotes, video thumbnails etc. So brand colors that compliment monochrome home and products. Influencers I need to look like so they will want to collaborate with me: https://www.instagram.com/missjessicanicoleblog/ https://www.instagram.com/kaekooshop/ https://www.instagram.com/lifeoncedarlane/ https://www.instagram.com/mapiful/ https://www.instagram.com/thecrossdesign/ https://www.instagram.com/frankieandgrae/ Love the way she used those colors as her story icons - I want to use color like that from what I get out of the brand guidelines https://www.instagram.com/theheartandhaven/ https://www.instagram.com/thishouse5000/ https://www.instagram.com/kcdesignco/ Colors: pale pinks, soft greys, splashes of gold, rosegold, copper, soft sage, real wood, marble accents - these all look good in photographs with candles and are used often. Fonts I like: HK Serif The font used on my old brand guidelines titles (I don’t know what it is!) Playfair Display IDEAS for the logo 3D flame is the differentiator of the main product - flameless candles - if you can make a logo that could be symbolic of flame BUT WILL WORK FOR ENTIRE BRAND I would like that. Like maybe looks more like a drop of water than a flame. Make it soft and feminine. I am also one of 3 sisters so there is something symbolic in it for me. Play with the outline of 3 flames (SEE GOLD LOGO MOCK UP )and I will probably get excited Flames could be printed in metalic inc maybe (examples attached) Do not use cursive for “Simply Collected” I am so over fighting with thin cursive font. I think it will be best all CAPS and all the same size font but maybe one word bold one not vice versa. LOGO REQUIREMENTS: (see attachment) I need to see versatility please create 1. full detail style: graphic, brand name, slogan 2. no slogan 3. no slogan/no graphic 4. social icon style - must be a circle 5. small space style - simply collected not side by side - show variations 6. just the graphic - for watermark or bottom of a photo for example Colors: 10 would be great - 3 or four colors but diff shades of them? You know best! Fonts: header, sub header, main text, cursive, small text Why Simply Collected is different from competitors: We are luxury We have advanced technology We care about the way your home looks and feels Tips to win: I need a logo that will work for social, web, ebooks, subtle placement on photographs + in videos... AND physical product packaging including boxes for candles, tags, labels, product instructions etc. . If you provide one version and show no versatility I won’t be able to make it work - I have that already! After I complete logo and brand guidelines I will then move to creating packaging. If you also create packaging I recommend a super quick mock up of how your logo and brand guidelines will translate into a box for my candle. For example, “here is how the logo/colors work as social icon and here is how you can make it stand out on candle box” I have included product packaging I like. It is so important to me that we get the look and feel across all assets. Ideally I want to work with one designer as I go from logo > brand guidelines > product packaging > ebook > product insert > wholesale pitch deck etc. I’m really looking forward to being excited about my brand + working with one or a few of you more closely! Please reach out any time if you want further direction or have questions about the information I have supplied.
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
laura_lou collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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