Luxurious Male Footwear Brand Guide + Future Design Work

Fashion

Mission: "We believe that when it comes to shoes, one size does not fit all and that every man deserves to experience the joy of the perfect fit. Our mission is to create the most comfortable, customized, and highest quality shoes to help our clients walk with confidence through the ever-changing journey of life." Vision: "To transform the modern standards of comfort and sustainable luxury, and create a global community of support, brotherhood, and lasting friendship."

Target Audience: Male, 25-40 year old, above average income. Shoe type: Adidas-style sneakers, but with a luxurious touch. Logo's should be printable on shoes. Logo can include either "Fellas" or "Fellas Footwear". Brand Narrative: After years of searching for high-quality, well-designed shoes that actually fit, I had yet to find the shoes that not only matched the size, but also the width of my feet. From this constant struggle with sizing, Fellas Footwear was born as I was determined to create the perfect combination of style, fit, and sustainable luxury, one step at a time. Our origin story is not just about creating the perfect shoe, it's about harnessing the power of brand recognition to cultivate a global movement of friendship and brotherhood. Every man deserves to experience the joy of the perfect fit and Fellas Footwear is here to walk with you through this everchanging journey of life.

Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.