Logo & styleguide for a road freight communication start-up

The Brief

Industry

Technology

Design inspiration

The Brief

Design inspiration

The Brief

About us

We are a start-up that is providing digital communication services to the European Road Transport (i.e. trucking - 40t trucks, not parcel delivery) industry. We allow dispatchers and professional customers to communicate with truck drivers using messenger services (e.g. WhatsApp, Telegram, Viber, Facebook Messenger). The Road Transport industry is very late in the digitalization process and we want to help it become digital.

Color inspiration

The Brief

Other color requirements

We would prefer to have a logo with black/ grey + one highlighting color. Our industry (Road Transport) is very conservative. Overly colorful logos would not work.

The Brief

Design style

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Geometric

Organic

Abstract

Literal

It all began with a design brief.

A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.

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by Mat W

by M. Design

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61

designers

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Along the way, they met lots of talented designers…

logosapiens™

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