ekramM got their new logo & brand guide by running a design contest:
Logo for paradigm shifting company evolving human cognition
Check out ekramM's Logo & brand guide contest…
Evolving human cognition
About us: Our mission is to advance humanity. We are developing advanced brain computers that enable mind to mind communication (telepathy). Our future device represents a historic milestone for humanity across three paradigms: a revolution in computing, an evolution in cognition and the next era of communication. Emotions we want people to feel: Excited, awe, inspiration, magical, celebration of human ingenuity, something they can get behind and support, something that's a milestone for humanity What we want to convey: Visionary, historic, making history, for humanity, revolutionary, mavericks, as significant as the Moon landing or internet, pioneering, most exciting company in the world What we don't want to be seen as: A typical "tech" company (we are mission first, technology serves the mission), any associations with techie or gadget or gizmo, associations with being overly scientific or academic
We want designers to have freedom and put their own input - even if it deviates from what we've written below (which are guidelines, not restrictions). Everything written below are simply ideas, if you want to disregard and follow inspiration to something new - please do so! The slogan does not need to be incorporated into the logo, but it can do. With regards to the logo text, we want variations tried so it can be Aura-Labs, but you could also have AURA as the large focus word and then the word LABS or Labs written underneath in small and the hyphen removed. The word AURA could also go through the binary system arc (see below) if the binary star system is used. We had some concepts of the logo itself being a binary star system of two stars orbiting each other. We have dropped some inspiration pieces to show the concept (but the colors, style, etc aren't necessarily reflective of what we want). It doesn't have to be a binary star system, its just a concept to play with. The inspiration behind the binary star system is that the founding team conceptualized the mission and company while working and thinking in a synergistic manner in nature. The binary star system is a metaphorical representation of that synergistic thinking and dynamic. On that note - colors or themes or inspiration from nature can be used as well. The binary star system can also be representative of a duality of two minds working in concert together seamlessly e.g. a connection between humans or a connection between humans and advanced intelligence. We also feel that the word Aura has a resonance with something magical and we connected this with thoughts of sunrise and sunset which represent magical and creative times where the colors of that time of day puts everything in a different light. Its an enthralling source of light and energy that illuminates and radiates - it is beyond this world or earthly paradigms. It inspires awe and a sense of inner joy, where your heart is so full of excitement and reverence you feel you will burst, yet its a radiance. It is transcendent in its nature - and that is part of our mission, advancing humanity so we transcend our limitations. There is also the symbol and energy of humans channeling in a flow, of being together in something bigger than themselves - aggregating in beautiful alignment behind a mission in a pattern that is beautiful and alive. And the people and the collective and the mission they serve emits an aura, a glow, a brilliance. Fractals, geometry, beauty of nature, light are also words that come to mind.
£1,199 Platinum package
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
ekramM collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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