Ahmed - Hello Chef got their new logo & brand guide by running a design contest:
Logo & identity for a popular meal-kit brand
Check out Ahmed - Hello Chef's Logo & brand guide contest…
Food & Drink
Hello Chef is a subscription-based meal kit delivery service, founded by Olivia Manner in 2015. We deliver pre-portioned ingredients and step-by-step recipes across the UAE. If you've heard of Hello Fresh, Blue Apron, Sun Basket, Gousto, or Linas Matkasse then you understand what our business does. Target audience: A busy working Mum who appreciates the help with providing varied, healthy and delicious meals - Age: 25 to 45 What she wants to do: - Plan meals - Save time - Enjoy meals - Cook meals - Source food online Our brand promises: - Convenience - Magical Meals Our core purpose: Savour Life Why we do what we do: We help people to savour life. How we do what we do: We unbox mealtime - offering unparalleled convenience & great recipes. What exactly do we do: We deliver boxes packed with pre-measured ingredients & step-by-step recipes. Our values: - Fun - Positive family spirit - Simplify - Whatever it takes
Other color requirements
Using some red, some dark grey, and some white could work, but I leave it to you to decide
This logo design project is a part of a currently ongoing brand refresh project. It's important to understand this is not a re-brand. We are not looking for revolution but for evolution. We are looking for a cleaner & more modern look. You're free to get creative but here are our preferences: - We suggest having some sort of icon to represent the brand and the elements of cooking & food, something that can look good on a box & as a favicon or app logo - We are not married to the fork - you can explore other icons - We prefer moving away from script & cursive font - We prefer san serif font, bold, low caps - The logo should be friendly, approachable & have an element of fun to it (not too casual and not too formal) -Please don't go cliché and submit a logo with a chef's hat While this is just a logo design contest, we're actually relooking at refreshing the designs for packaging, website, and other elements. We'll start with the logo and brand guidelines and take things from there. Checkout our social media accounts to get a feel for our brand: https://www.instagram.com/hellochef/ https://www.youtube.com/channel/UCIrUmscW1GvGPwMCG0LoIUw
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
Ahmed - Hello Chef collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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