marketinPo got their new logo & brand guide by running a design contest:
Logo evolution for traditional bakery from Germany
Check out marketinPo's Logo & brand guide contest…
Food & Drink
We are a traditional bakery and confectionery since 1877 from Germany. We produce baked goods by hand and with great passion. We have 7 branches and are known in our region for our good quality, cross-marketing, strong ties to the region and the grain and other raw materials (such as honey) grown here. The company continues to be family run in the fifth generation. Our customers are people from the region from different walks of life who enjoy bread "as it used to be" as well as creative snacks and coffee creations in our lovingly decorated cafés. We are innovative and open (recently with online store to complement our normal store in the branch).
Other color requirements
See in the documents Design_Richtlinen for our brand colours (page 4 - the document is in German, but you can find there the colour codes) - adjustments of the color shades are possible!
Very important: We don't want a completely new design - but we want to further develop and adapt our existing logo and colors (green, red, white) (https://99designs.de/blog/designgeschichte-stroemungen/logo-evolution/). Our individual elements are the cross in the lettering (Christian faith), the sheaf (raw materials from the region) and the bread slice (the end product). We ourselves feel that the long-distance effect of the logo is poor, the format is not optimal (it lacks a simpler alternative for web pages, landscape format and monochrome representations) and individual elements are vectorized somewhat unprofessionally. In the best case, we can continue to use individual elements (such as the "t" as a cross) of our logo in store design or in other designs. We have recently started using Monteserrat instead of Helvetica for mass texts and would like to use license free fonts (google fonts). Please check the attached pictures to see some examples of different types of logo use.
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
marketinPo collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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Wir sind eine Familienbäckerei und stellen unsere Produkte alle natürlich und selber her. Wir beziehen unsere Rohstoffe