Logo / Color palette design for Fintech Startup focused on the Home

Technology

We are looking for a modern, yet trustworthy logo/colour scheme designed for a startup called Wiseday that is taking a fresh approach on how consumers find and secure a mortgage for their home. How and where you search for a mortgage has barely changed in the last 100 years. It is still a tedious process, and we're set on solving it for consumers through our online portal. In short, we're on a mission to be the first company to introduce one-click mortgages, with little to no friction for consumers. As a Fintech company, it's critical that this logo conveys modernity and technology. It should demonstrate that we are vastly different than traditional banks that have been selling mortgages for decades. At the same time, we want to convey trustworthiness. While we're different, and built on tech, we are a solid institution that will stand for 100 years, just like a bank would. Additionally, the future of our company is about much more than mortgages, and we will expand to more financial services/solutions that involve the home. That's why integrating abstract graphics related to the home into the logo is something we're open to.

rgb(247, 244, 238) rgb(0, 54, 126) Open to suggestion on 3rd complementary colour in the yellow/gold family of colors if a 3rd color is required - suggestion: rgb(255, 209, 0)

Very open to the use of gradients

Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.