gestioC got their new logo & brand guide by running a design contest:
Logo and brand guidelines for a software company in the optics and vision domain.
Check out gestioC's Logo & brand guide contest…
What we do at optoPartner ==================== Is software. More precisely: - Software to drive and monitor complex instruments, especially in the domain of Optics and Photonics. - Software to model and simulate physical phenomena, especially in the domain of Optics and Photonics. - Software in the domain of Machine Vision. We are both a service provider and an editor. Our customers =========== Are high-tech companies, ranging from startups to large groups.
Why I'm here ========== To get the visual counterpart of the work I'm currently doing to propel my company to the next stage of its development. Our new motto: "brilliant so[ft]lutions" (C)(R)(TM). What I want ========= A logo that: --------------- 1. Is memorable. -> Just having a look at the logo, our customers and future customers should instantly think to us. -> Remembering our logo is also a way to celebrate your hard work. 2. Will be there for eternity. -> The need is to be efficient, not fashionable. -> But it's not forbidden to make it appealing. -> Eternity means my lifetime. 3. Is recognizable at all scales. -> It will be as small as an icon. 4. Renders nicely at all scales. 5. Should support monochrome variations. 6. May contain our acronym "oP", or not. Brand identity guidelines that: --------------------------------------- 1. Make all fit well. -> all = logo + company name + motto. 1. Are complete. -> I appreciate summaries but it is not what I'm paying for. 2. Are explicit. -> What is supposed to be obvious/implicit leads to time waste since it needs to be painfully defined later . 3. Are efficient for the next steps. -> Web site, LinkedIn, mail signature, slides, business cards... Note ==== 99designs' interface asked me to pick logos and colors in order to give you hints: I chose none because I'm neither a graphic designer nor an art director. This resulted in a kind of neutral style to define my needs in 99designs' interface. So, don't focus on it: my REAL criteria are those I gave above.
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
gestioC collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 4 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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