KG's Bagel Chips

Food & Drink

KG’s Bagel Chips transforms hand-rolled, Brooklyn bagels into a tasty snack you can enjoy anywhere. We’re solving the food waste problem in NYC by upcycling bagels into delicious snacks that can be enjoyed anywhere, anytime. KG’s Bagel Chips are made from authentic, hand-rolled Brooklyn bagels with organic seasonings supplied by a local start-up. KG’s Bagel Chips is the idea of Ephrem Kitoyi, a Benin-born immigrant who came to NYC in 2012 to pursue a career in food innovation. While working his way up from line server to eventual owner-operator of a Brooklyn-based bagel shop, Ephrem witnessed thousands of bagels thrown in the trash that could no longer be sold after their one day shelf life. He worked with the Bergen Bagel founders to create his own brand of bagel chips using the unsold bagels. He then began experimenting with making unique flavors for his bagel chips inspired by African and Latin ingredients. KG's Bagel Chips combines the classic New York bagel with multi-cultural flavors to create a delicious fusion that could only happen in Brooklyn.

We would like to show a bagel as part of the logo but are interested in seeing different ingredients and flavors incorporated (could be abstract). We have classic flavors (sea salt, everything, cinnamon raisin) and we are working towards creating (curry, yassa (west african onion dish), harissa). We want the logo to look good on brown paper packaging and generally like the minimalist look. We do like color but want it to fit in well on brown bag. The following are some of the old logos and packaging we have had as well as some ideas for inspiration. We want this to represent a new youthful, flavorful take on the classic bagel. We would like to see a version with color and also make sure it can look just as good in black or white too.

Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.