lea.marais got their new logo & brand guide by running a design contest:
Invaluable Weekly - an industry-leading newsletter about digital health & tech in need of a clean, crisp, exciting brand
Check out lea.marais's Logo & brand guide contest…
- Professionals in the healthcare technology sector, pharma, Medtech - from junior roles up to executive roles - I would say that the age would be mostly 25 - 45 y.o. with scientific backgrounds (engineers, doctors, etc.). - Most of the audience is in the EU and US. - They are usually quite busy people so I suppose visually less is more. I hope to appeal as much to women as men. - Target audience is usually purpose-driven/ambitious/curious and wants to make a big impact in the industry - I'd like the brand identity to work well on a newsletter format, social media assets and website. I don't think I'll need to print anything. Vision/mission: - I'd like to have an exciting brand for modern online media. - My goal with this newsletter is to "make the complex simple" - I aim to make it quick, and easy to read. I want people to feel that after reading that they have learned something exciting. - Ultimately I want people to feel part of a community of like-minded people Idea I'm interested to explore how a logo using something that looks like the "i" of the information button could look like - but' it's not an obligation
Other color requirements
Slight preference for the greens and blues and possibly orange/yellow as secondaries. Grey/black can be interesting as well. Avoid pink. I will have to be convinced for the red :-)
I'm a media in the health tech industry so looking to strike the right balance between looking nerdy and modern/dynamic with a clean style
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
lea.marais collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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