Invaluable Weekly - an industry-leading newsletter about digital health & tech in need of a clean, crisp, exciting brand

Technology

- Professionals in the healthcare technology sector, pharma, Medtech - from junior roles up to executive roles - I would say that the age would be mostly 25 - 45 y.o. with scientific backgrounds (engineers, doctors, etc.). - Most of the audience is in the EU and US. - They are usually quite busy people so I suppose visually less is more. I hope to appeal as much to women as men. - Target audience is usually purpose-driven/ambitious/curious and wants to make a big impact in the industry - I'd like the brand identity to work well on a newsletter format, social media assets and website. I don't think I'll need to print anything. Vision/mission: - I'd like to have an exciting brand for modern online media. - My goal with this newsletter is to "make the complex simple" - I aim to make it quick, and easy to read. I want people to feel that after reading that they have learned something exciting. - Ultimately I want people to feel part of a community of like-minded people Idea I'm interested to explore how a logo using something that looks like the "i" of the information button could look like - but' it's not an obligation

Slight preference for the greens and blues and possibly orange/yellow as secondaries. Grey/black can be interesting as well. Avoid pink. I will have to be convinced for the red :-)

I'm a media in the health tech industry so looking to strike the right balance between looking nerdy and modern/dynamic with a clean style

Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.