vlindr got their new logo & brand guide by running a design contest:
Help us in spreading the butterfly effect to make sustainability easy for all
Check out vlindr's Logo & brand guide contest…
We are a website (soon to be an app) helping citizens willing to change their lifestyle find sustainable alternatives without the hassle
Value proposition vlindr provides climate aware citizens who are unsure about where to find the right products for a conscious lifestyle with an online platform where they can easily discover the ideal sustainable alternatives for them, so that they can provide a positive contribution to our world - hassle-free. Secondly, vlindr helps sustainable businesses who want to grow their sales by offering them relevant customers, so that their business becomes more established and successful. value proposition to consumers: • Character: "climate aware citizens" • Problem: "unsure about where to find the right products for a conscious lifestyle" • Plan: "an online platform to easily discover the ideal sustainable alternatives for you" • Success: "providing a positive contribution to our world, hassle-free " value proposition to businesses: • Character: "sustainable businesses" • Problem: "grow your sales" • Plan: "offering you relevant customers" • Success: "becoming a more established and successful business" Logo ideas / concepts Vlinder means butterfly in Dutch so we need a shape, a form representing a butterfly or the butterfly effect. We believe in the fact that one small action from an individual can change the curse of the world. This is the butterfly effect and this is what we would like our logo to represent or make think of. This shape should feel like it's in movement and spread some joy and inspiration to people. We need a simple logo with not too many details. We are a digital company so the logo has to feel modern and minimalistic but we don't want people to think we are a tech company. We are driving a positive movement, so we hope to bring some joy/energy/excitement with this logo. It should be drawable by head. Our target market is young active citizens between 20 and 40 years old. Color scheme We are not hardcore environmentalists and don't want to sound like it. We want to bring a more modern and accessible approach to sustainability. Our primary color has to give an energetic feeling. Initial explorations were around white, beige, blue and green but not as primary. We would like to have something around earthy colors (please have a look at the attached pictures) But since we are not graphic designers like you, we are open to be convinced otherwise based on your experience is this area and what vlindr makes you think of. The logo and color scheme should reflect what vlindr represents and who we target. Fonts In terms of fonts, we have looked at sans serif fonts like nunito, cabin and work sans. But we’re not convinced that these are fonts for headers. We’re following the same approach, we want minimalist and modern fonts. We are fully open to proposals but would like to keep the scope within Google fonts as we want to limit costs for now. In brief: Value proposition: an online platform to easily discover the ideal sustainable alternatives for you Logo: minimalistic, modern, representing the idea of a butterfly, can be drawn by head more or less Color scheme: Primary color as an energetic one, green not as primary. Not monochromatic. You are free to explore around the color palettes of the pictures we've updated! Fonts: minimalistic and modern
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
vlindr collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
He was always quick to respond, both with messages and with requests for changes, really easy to work with. Loved that the logo was simple, elegant, and done in a few color combinations. Would definitely use again.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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