New digital health insurance platform needs a punchy logo

Medical & Pharmaceutical

WHAT WE ARE We're an insurance startup on a mission to change the way people purchase health insurance. We're insurgents, rebels, disruptors and freedom fighters... and it's our job to liberate people from the frustrating experiences they had to put up with when buying insurance from traditional providers. OUR MISSION & WHAT WE DO Our mission is to provide consumers in our region with the best possible health insurance experience, whether they are simply researching, buying or managing their insurance. We’re doing this by creating an online platform for them where they can do the following: - Browse and learn about the different health insurance options available to them. - Easily apply for health insurance in a convenient, mobile-optimised and user friendly manner. - Buy the plan that suits them best, all online. Along every step of the way we’ll be there for them to guide them, answer their questions and give them independent advice. OUR TARGET AUDIENCE Our target customer is probably someone that falls into the following broad demographic bucket: - White collar urban professionals. - Couples with kids. - University educated. - Probably in the 35 to 50 age group. - Marginally more likely to be male vs female. From a psychographic perspective, it is likely that our target customer has the following characteristics: - Is frustrated with current offerings. - Early adopter of technology, is interested in trying new products and services. - Family oriented. - Health conscious. - Has high expectations from the providers the companies they choose to buy from.. - Always looking for convenience and ways to save time. - Makes educated purchasing decisions. - Looks for value. BRAND PERSONALITY Adjectives that we think should describe our brand: - Adventurous, maybe even a bit rebellious - Modern, refreshing, unexpected - Trustworthy & human - Confident but never arrogant - Efficient/fast Adjectives that describe what our brand is not: - Slow - Complicated - Cheap, always on discount - Frustrating - Old school - Conservative