Digital Baking Competition Brand for Prostate Cancer Research Centre

Community & Non-Profit

We are looking for a fun and strong logo for our new digital baking competition. The Prostate Cancer Research Centre (PCRC) is a small charity focusing on funding innovative and ground-breaking research into prostate cancer. We are bold and ambitious, funding projects at all levels and supporting new and exciting science. As restrictions caused by Covid-19 require us all to stay at home and during this time of financial uncertainty, we want to give something back to our community. We are hosting a digital baking competition to give our supporters something fun to focus on and the opportunity to share their achievements and experiences with one another. We hope this digital event will boost morale, show support to our scientists and anyone impacted by prostate cancer, and raise awareness of our charity/research. The competition is called ‘Legend in the Baking’. The slogan will be something along the lines of ‘Be a legend in the kitchen for our legends in the lab’ (although this does not have to be in the logo). Participants will be able to upload pictures of their bakes to a dedicated page where all entries will be displayed. Our judges will choose their favourites from these images. There are four judging categories based on our charity values; most innovative/creative bake, a collaborative bake (baked with other members of household, over Skype, etc.), accountability bake (baking fails) and ‘Bake me proud’ (bakes most linked to our cause and research).

Dark Blue – HEX: 164292 Body Copy Grey – HEX: 646363 Orange – HEX: F39200 Using these colours or a black logo?

Design wise, we are after a strong, self-assertive and hearty feel. Rather than following the traditional cute and pretty idea of bake sales (bunting, pastel colours, flowers, etc.) we want to give a more down-to-earth and spirited look. We are primarily a men’s health charity so our target audience is men and their families, and we want this to be accessible to everyone taking part. We like the idea of ‘science meets baking’ for imagery. For example, a test tube and wooden spoon crossing over one another. A design that is fun and shows an immediate link to research and science. We are also keen to look at developing some brand assets for marketing, digital welcome packs, etc. I've attached a document with some different logo designs that we like the look of (along with some science-y images), and a logo from another of our events which has a geometric style! I've also attached the PCRC logo.

Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.