TFRetailGroup got their new logo & brand guide by running a design contest:
Design a premium food brand logo
Check out TFRetailGroup's Logo & brand guide contest…
"Never Compromise" (optional)
Food & Drink
Who We Are: NALIRO is a brand that produces premium seasoning blends and have committed ourselves to a refusal to compromise on either flavor or health. We believe that it is possible for seasoning blends to become everything all at once – both flavorful and sustaining. Our mission is to ensure top-quality ingredients for exquisite taste, all while innovating new and unique flavors within our product line. Target Audience: Because NALIRO is a premium seasonings brand, we want to be aware of the likelihood that someone will look for something other than run-of-the-mill, traditional seasonings. Our target audience is either dissatisfied with the status quo or open to rethinking it. Just as importantly, they appreciate the value of a premium seasoning brand. They do not want to settle for something second-rate if something superior is available. For them, a higher-quality product is worth an additional expense. One segment of our target audience tends to spend more on specific brand names. They pay less attention to price than to the quality of the products that they purchase. There is a sense of pride and identity that they find in purchasing products based on what they want, not within the confines of a tight budget. This is not to say that our target audience comes from one socioeconomic background, though. They may be higher-income, but they may also be lower-income or middle-income. The key point is that they are willing to spend more on seasonings they perceive to be better than other seasonings. Because it may be difficult for people to distinguish one seasoning from another without trying the seasonings themselves, we need to speak directly to these mindsets. To this point, we are never offering only a seasoning. We are offering seasonings that come with differentiators. These differentiators, inseparable from the seasonings themselves, are the actual selling points of the seasonings – by positioning them apart from our competitors. To tie all of these strategies together, we are careful never to talk about NALIRO seasonings as if they were only seasonings. Our seasonings are statements about what one will and will not accept. The people who choose our seasonings over all others are choosing to embrace the health and flavor simultaneously. We can speak to this choice by affirming its boldness and its sensibility. Our target audience is adamant about wanting more. They respect themselves enough to seek out premium brands like ours in the market.
We are huge fans of word marks complimented by some type of icon. If you are to brand a specific letter, please try to utilize the 'N' in NALIRO, as we will be able to use it for smaller print designs. We are building NALIRO into a sophisticated and classy brand. This makes sense for a premium brand like ours, meshing with our extensive efforts to source top-quality ingredients. We do not stoop to cheap marketing tactics or overly flashy displays. On the contrary, we prefer minimalism. We think of ourselves as the noble and upscale choice for seasonings. It only makes sense, then, that we would keep our communication dinner-party appropriate. We want our audience to hear our class and our refinement in the words that we speak. We have attached an outline of our brand description, tone, etc., as well as an 'idea board', where we have compiled things that we think look like something we would potentially use or a direction we want to go with our branding. Feel free to reach out if you have any questions or need any additional clarification.
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
TFRetailGroup collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
NaiNia was spot on with the winning logo design, and very patient with my constant nitpicking and proposed changes to the art. I'm certainly looking forward to working with this artist again.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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