mariovw got their new logo & brand guide by running a design contest:
Design a logo for an international film production company.
Check out mariovw's Logo & brand guide contest…
WE PRODUCE FILMS AND FICTION SERIES FOR CINEMAS, TELEVISION NETWORKS AND VIDEO STREAMING PLATFORMS. WE ARE A RECENTLY CREATED PRODUCTION COMPANY MADE UP OF PEOPLE WITH EXTENSIVE EXPERIENCE. OUR GOAL IS TO PRODUCE VERY HIGH QUALITY FICTION, FILMS WITH A STRONG PERSONALITY, CREATIVE, ORIGINAL, INNOVATIVE AND RISKY CONTENT BUT AIMED AT LARGE AUDIENCES AND AN INTERNATIONAL MARKET. AN INDEPENDENT PRODUCTION COMPANY WITH THE INTENTION OF GROWING AS MUCH AS POSSIBLE AT AN INTERNATIONAL LEVEL.
Hello, everybody! Thank you very much for offering your talent and your time. My name is Mario and I am one of the founders of DIVERGENTE FILMS. DIVERGENTE FILMS is a film production company. The company's goal is to produce high quality fiction content; films and series with a strong personality, based on risky, creative, original and innovative ideas, that can connect with a wide audience. An independent production company that seeks growth and repercussions on an international level. Our potential clients are film distributors, large video streaming platforms (HBO, NETFLIX, AMAZON PRIME VIDEO, APPEL TV, DISNEY, ETC.) and television channels. We need a powerfully, attractive, ELEGANT, different and creative identity. Something that attracts a lot of attention but that is also capable of transmitting the values I have just described. The identity of a company that aspires to be big. We are looking for the talent of people like you who have fresh, risky and high-impact ideas. DIVERGENT is a polysemic word that promises certain values that define how our company is: creativity, difference, expansion, divergent thinking, transgression, personality and character, risky, courageous, with capacity for growth and diversity. Taking into account all these values, we are open to all kinds of creative, original and memorable designs. DIVERGENT is an abstract concept but we are also open to materialize it in an element that can symbolize everything described above. Divergent thinking is a thinking process that generates creative ideas by exploring many possible solutions. Divergent thinking would contrast with logical thinking that seeks a single correct solution based on our previous knowledge and ordered in a logical way. Divergent thinking is found among people with personality traits such as: nonconformity, curiosity, persistence and willingness to take risks. The goal of divergent thinking is to generate many different ideas on a topic in a short period of time. It involves breaking down a topic into its various components to get a picture of the various aspects of the topic. Divergent thinking typically occurs spontaneously and fluidly. In this report I have proposed 4 main paths to follow. I describe them below. Whichever option you choose to develop, it must be integrated with the concept of divergence, creativity, expansion of ideas from a concept or element, etc. It is not about placing a phoenix woman or a bird on top of the company's brand. We are looking for creative design. Attending to divergent evolution, we also encourage you to the creation of a character or being of a new species. A human that has merged with other animals (if it is a human, we prefer that the tendency is towards femininity) or simply animals that have evolved in a crossbreeding creating a being never seen before, in a creative but also attractive way. This is why we launched the idea of the phoenix woman. What we like about the idea of divergent evolution is the idea of creating a unique being. A fantastic being. It is also possible that the logo is composed only by the name and that it is the typology of the letters or some kind of effect on those letters that transmits all the idea of divergence and all the brand values described in the briefing. Whichever option is chosen to be developed, it must be integrated with the concept of divergence, creativity, expansion of ideas from a concept or element, etc. When we offer visual references in the briefing it is to offer a starting point not to do exactly the same thing. We are looking for a creative design that integrates and symbolizes the concept of our brand, divergence. These are just some proposals to offer you as a starting point. We would like each designer to choose the starting point that he/she considers most appropriate and with which he/she feels most comfortable regarding his/her skills. The most important thing is that the design conveys the following values: DIVERGENT is a polysemous word that promises certain values that define what our company is like: creativity, difference, expansion, divergent thinking, transgression, personality and character, risky, courageous, with capacity for growth, diversity and ELEGANCE. With all these values in mind, we are open to all kinds of creative, original and memorable designs. I hope this can offer you enough information to give you free rein to your talent. If you need any kind of information, please do not hesitate to contact me. Thank you very much for your talent. Translated with www.DeepL.com/Translator (free version)
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
mariovw collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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