a.schnellW got their new logo & brand guide by running a design contest:
Create a strong identity for YOKU a revolutionary startup that creates clothing with natural fabrics
Check out a.schnellW's Logo & brand guide contest…
Brand name: YOKU Meaning of the name: the name of the brand comes from the japanese word Shinrin-yoku that literally means “getting benefits from the athmosphere of the forest” or literally “having a bath in the forest”. YOKU is an apparel brand focused on t-shirts that will be made entirely with bamboo fabrics. The aim is to produce sustainable fashion while spreading awareness around the environment by using sustainable fabrics (such as the bamboo) and by creating benefits for nature from the sales of products.
BRIEF: Nowadays the environmental situation of the earth is getting critical: more and more we hear about natural disasters happening across the globe. It is now the time that we all take action and play our part in the change that must be made in the way we live and WEAR. It is known that the fashion industry has negatively contributed for decades on the environmental change by using textiles and production processes with devastating effects for our environment. YOKU Apparel wants to change that. By using eco-friendly textiles produced and inspired by nature, we want to provide our consumers with high-quality products while being respectful with our mother earth. We’ll contribute in building a positive life-circle where we take and give back to nature at the same time. Indeed our marketing approach is developed in including important give-backs to the environment by sustaining social causes related to it and to the wildlife. Our values: SIMPLICITY – In term of style and collections NATURALNESS – our inspiration from the beginning to the end of the production process AUTHENTICITY – the consume is always aware of where our products come from SUSTAINABILITY - for the textiles our products are made of and for our mission TOV (tone of voice) Positive Inspirational Real All of this must be reflected in our brand identity and logo. Specifically: - the logo must be clear, simple and must be easily represented and identified - the brand identity should reflects natural themes when it comes to colours and font Please check out below some of our competitors that should be taken as benchmarks in terms of mood and mission https://www.wholesomeculture.com/ https://www.serengetee.com/ https://keepnaturewild.com/ https://savelands.org/ https://ivoryella.com/ https://www.happyearthapparel.com/ On the other hand, for the logo, our aim is to identify YOKU with a simple symbol that can be easily recognised and can be used also on t-shirts.
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
a.schnellW collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Till is very creative and thinks out of the box, exactly what we were looking for our logo! She is very responsive and has been a true pleasure working with her, wish all the best!
Thank you from Italy,
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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