PennyRedBeerCo got their new logo & brand guide by running a design contest:
Craft Beer Brewery - Graphically Driven and Playful
Check out PennyRedBeerCo's Logo & brand guide contest…
Food & Drink
We are a small craft beer company based in South Australia. The company is run by us (a couple originally from the UK). We are a fun couple who love meeting new people, we don't take ourselves too seriously. We want our brand to reflect a relaxed, modern, fun vibe & attract families, beer enthusiasts & those that are new to craft beer. A real social, community feel. We make great beer we are proud to serve, we'll have a range of styles on offer for those that prefer the more "traditional" style in Australia, to some really bold flavours for the more adventurous beer drinker.
Final additions for the finalists: Colours: 1. We'd like to have variations of your design that incorporates red, white & blue (colours from UK & Australia flag) in your colour versions. 2. Please supply versions that use only two colours (blue on white, red on black etc) 3. Please supply black & white versions. Meaning/culture: Penny Red is one of the first postage stamps in the UK, please subtly include a design element that refences this. It could take many forms, but, as an example: 1. Use perforated stamp edge (any shape e.g. doesn't have to be a traditional square postage stamp, round / other shapes are fine too). 2. Include examples of the logo with a date stamp design that would be found on a stamp (that is traditionally "stamped" over a postage stamp), this can be over/across/under the logo showing 2021/South Australia incorporated in it. In addition, we require multiple variations of the logo for different print media. Required variations include (but not limited to): 1. A minimum of one design as detailed/intricate as you want to make it this would be used for large format printing. 2. We want to see a simplified version of the intricate logo that can be used on small scale e.g. beer cans. Please see the examples added to the brief. These have been supplied to articulate how the logo will be used on a smaller scale - PLEASE DO NOT USE THESE AS DESIGN IDEAS/INSPERATION. Once we have decided on the final logo we need to be able to include it on beer labels and other media. 3. Either an element of the main logo or a a standalone banner that can be extracted and used for the top of bottle caps or other media that are extremely small. This could be a small banner, initials or logo. If any designer would like a one-on-one to discuss further we would be happy to arrange a time to help ensure our mutual success!
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
PennyRedBeerCo collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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