Brain Boosting Tea Brand Needs a Logo - One to Stand Out!

Food & Drink

We all have days when there is a brain fog that prevents us being at our best and it can come at the worst times. It can be frustrating when you know how good you can be, but there's something holding you back. We've also all felt those moments of "flow" when you're in the zone and you get the best out of yourself. Time goes by in an instant and before you know it, you've done amazing work (whether that's studying, writing, creating, or working on a spreadsheet). That's what this product will get you feeling whenever you want. Product - Tea It's a tea that has a number of natural ingredients proven to enhance cognitive function and overall mental health (among many other benefits.). Some of the ingredients include Lions Mane mushroom, black tea, cinnamon and turmeric. Product Effects This tea will give absolute clarity of mind and optimal brain function. Instigate a state of flow that you can't achieve with high caffeine drinks. It's a jitter free brain boost rather than a frantic buzz, while the lower amount of slow release caffeine from the black tea compared to coffee will still increase energy and alertness but for a more sustained period of time i.e. no crash, so it's a smooth experience. Target Audience The target market in terms of age are wide ranging, but focused on the millennial group a bit more. The interest group is key - it's for go-getters, entrepreneurs and people with a growth mindset. People who are constantly trying to optimize their performance and might even consider themselves health-hackers (optimization is a key term to think about). They listen to podcasts by the likes of Tim Ferris, The Knowledge Project (by the blog Farnum Street), Huberman Lab and How I Built This. They subscribe to alternate news & info sources like Morning Brew and Substack. They think for themselves and keep an open mind. They like to believe they don't follow the crowd.

My initial thoughts are to keep it neutral, maybe with a small colour pop. However, I am open to other interpretations. It can't be the run of the mill tea brand - it must stand out even at the risk of alienating a group of people. It will be a premium priced product. Attached is a reference of something I really like the overall concept of, but you're the creative ones so go wild!

Every design category has flexible pricing for all budgets. Logo & brand guide starts at $429.