Adventure awaits! Inspire a local coffee company operating out of a converted Land Rover Defender!

Food & Drink

I am starting an adventure-driven and outdoor enthusiast coffee company and am excited to partner with a designer who will understand and (hopefully!) connect with my vision! Since I am starting out, I will be running it out of a converted Land Rover Defender (I currently work at a Land Rover store). Ultimately, the goal is to have a storefront, where we will curate a collection of fine coffees from around the globe; after all, different varietals are roasted at different altitudes! In the interim, I hope to use this coffee truck to connect its purpose (stimulating adventure) to different locations around the greater Seattle area. The overarching aims are to 1) encourage people to slow down, 2) stimulate them to go outside, 3) support and connect with one another along the way, and 4) use this store as a starting off point; that is, I hope the accessibility of the truck stimulates those who have yet to connect with the outdoors and is simultaneously the place they visit when they are starting their adventure day, and where they go to after their trip is over in celebration of their time investment in themselves. My target customer is 1) a progressive and forward thinker, 2) educated and invests their time and money in quality or heirloom items, 3) understands or is curious about getting 'out there,' and 4) believes there is more to their life than rushing through it.

I usually go for the blues, but I loved the description of the aqua. I feel I can really connect with what those colors tend to communicate. Of course, I am always open to suggestions. After all, your's the pros!