Bili is extremely talented, professional and highly responsive. She went above and beyond to get our design just right. I would hire her again in a heartbeat!
- Boxcar Joe
Very good designer and very accessible. Thank you!
Omshanti is an extremely talented designer. I look work to collaborating on the next project.
The second project with Webwooter and once again they've delivered on brief and on time.
- logicainfo ♥
Good work again. Like it
How mghaynes_1 started their landing page design journey
Who are you known as?
Abba Training Online
Tell us a bit about who you are and the people you reach
We sell state certified continuing education courses. These courses are part of annual requirements. We currently provide continuing education for cosmetologists, electricians, HVAC specialists, and tow truck operators. In the future may expend into other areas such as plumbing or real estate.
Our target audience is those people needing to complete continuing education to renew their license.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
I like colors on current page. I'm looking at single page type design where users can keep scrolling to get more info. So, in my mind page is something like:
breadcrumb navigation; banner; courses; selling points
Elements to include in the landing page
Login; signup button; calls to action; course
This is fundamentally an e-commerce site. So, key thing is getting users to the product they want within a click or two. So, the industry/state navigation should be up front. Followed by various selling points for users who aren't familiar with us. But, people generally come to our site from a link on a state website listing education providers, so they basically know exactly what kind of course they need or want.
Selling points include: report course completion to state within 24 hours; guaranteed pass; mobile friendly; available online 24-7; complete at your own pace; money back guarantee; state certified; a testimonial slider. Some testimonials, “Great courses. I would do the training even if it wasn't required.”
“I have been using Abba Training exclusively since 2012 with no problems. The website is very user friendly.”
“Simple interface, easy to use, excellent customer service.”
Should also inform visitors of opportunities for corporate training (i.e. company can sign up and monitor training for multiple employees)