brian.megless got their new landing page design by running a design contest:
TurnKey Vacation Rental Home Page Design
Check out brian.megless's Landing page design contest…
Travel & Hotel
TurnKey Vacation Rentals is the leading vacation rental management company. We provide a suite of services for homeowners that enable them to maximize the revenue their vacation rental generates + we do ALL the work associated with marketing the rental, managing reservations, and keeping the home in perfect condition. The services we provide for homeowners includes: marketing their property, dealing with guest questions & inquiries, process bookings, guest check-ins/out, and home related services (cleaning, repairs, etc...). We have two different customers: 1. Travelers that are searching for a vacation rentals we manage in one of our 26 markets 2. Homeowners that have a short term vacation rental that may want us to manage it for them. We need a website that works for both of these customers. The majority off the people that land on the website will be travelers looking to book one of our properties. We want it to be easy for a traveler to land on our home page, enter their destination, check-in/out dates, # of guests, and hit search. However, we want it to be very easy for a homeowner looking to learn more about our management services to quickly understand what we offer and click through to a home owner page.
www.turnkeyvr.com and www.turnkeyvr.com/homeowner
We want a clean relatively simple website that while not cluttered, enables us to clearly communicate our key value propositions. We have colors and a style guideline that is similar to our current website. In terms of imagery, we can use great looking vacation rental properties that are in beach, city, and ski/mountain destinations.
Elements to include in the landing page
1. Booking form with destination, check-in, check-out, number of people, and search button. 2. Some way of promoting our management services. If we go the Redfin approach, then we'd want a form that is a nicer version than the one on our owner home page (www.turnkeyvr.com/homeowner) 3. A section of content that explains why a traveler should book one of our homes. We have 3 key value props--so we need this area broken out into 3 sections. 4. A section that promotes our management services to homeowners of vacation rentals. We need this to be very clear so we don't confuse customers looking to rent a vacation rental. Then, there needs to be a clear call to action and button that drives them to our homeowner main page. 5. Links to our homes in different destinations. We currently have 26 destinations--which is too many to link to at once. So maybe feature some destinations and links to "see all [destination] properties" and the option to expand the content to see all of our destinations? 6. A place for testimonials. We have lots--so maybe some sort of slider? 7. A section for a video 8. A header with our logo and links to (1) homeowners page, homeowners blog (3) property search. 9. A footer with sections for homeowners, find properties, about us, and social (similar to what we have on www.turnkeyvr.com now but better). 10. A common sense place for social buttons
The three websites I added as examples take 3 different approaches of how to communicate to our two different customers and get them into the different funnels. To me, Redfin takes a 50/50 approach. Where you can toggle between the two experiences. LoopNet takes what I'd call a 70/30 approach. They're focusing on searchers people finding commercial real estate, but make it clear how advertisers can learn more. Zillow takes a 90/10 approach. They focus heavily on potential home buyers, but have some real estate at the top of the page letting the visitor know about another service. I think all 3 can be successful. At some point, we'll probably test all 3 approaches. If you need logos or photos, you can just grab them from the website or grab stock photos (that we can later purchase).
Every design category has flexible pricing for all budgets. Landing page design starts at $349.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their landing page design.
Designers across the globe delivered design magic.
brian.megless collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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