kflebotte needed a new landing page design and created a contest on 99designs.
A winner was selected from 25 designs submitted by 9 freelance designers.
The goal of the landing page is to get people to sign up for one of our checking accounts.
Our target audience is anyone who is in the market for a checking account.
Similar colors/theme to this website (just need to update it so it looks more modern). https://www.53.com/personal-banking/checking/
Please see attached PPT below.
Our overall goal is to improve the conversion rate of FifthThird's checking account landing page.
We are testing this via a survey (which is why we need to change FifthThird to StateBank everywhere on the page. We want to test it unbranded.
We saved a spot for your landing page design contest.