Tell us Why we should cruise

CruiseExperiences.com

We're a travel service provider focused on lead generation for cruise lines and consumer transactions.

http://www.cruiseexperiences.com

CruiseExperiences.com is a travel organization focused on cruise specific destinations and cruise lines. Our next campaign will focus on past cruisers who are willing and enable to share their cruise experiences.

The landing page should be engaging and target females between 35 – 65. We’re looking for an older, affluent audience who have the disposable time and income to take 10 day cruises.

Design:
The page will be hosted within the main site and be used externally, so we need to maintain the same colors but can push the design boundaries. The existing site needs a lot of design work so don’t let it hold you back.

FB – A FB version will also be added.

Reference Images:
The concept has changed a bit with the temp site, but you can use the attached images as references.

Tell us about your cruise experience section:
Should be a fill in the blanks style that completes the story from the reader point-of-view

Display Ad: HTML5 Display ads will be needed to support campaign:

See attached brief

see attached also. I'm a big believer in story telling. Our readers should become part of the experience. Please add social share icons near the story

Headline:

H1: Share your cruise, save and maybe win a special experience!
H2: - Tell us why we should cruise.

Design note: use colors to highlight the data entry points and plan that the drop down options will appear when the user clicks in the shaded area. See sample of a complete version below.
I took my last cruise on (use calendar feature) with {select, Cruise Brand drop-down} on the {select, ShipName drop-down}. I was really looking forward to the cruise {cruisertype drop-down} and ship {cruisertype2 drop-down} that the cruise featured for {household profile selects). Overall, I believe that my cruise {overall rating} my expectations and provided {value drop-down} exceptional value.

My overall dining rating is {select 1-5 stars)
My overall entertainment rating is {select 1-5 stars}
My overall activity rating is {select 1-5 stars)
My overall stateroom rating is {select 1-5 stars}
My overall shore excursion rating is {select 1-5 stars}

My three favorite images that summarize my cruise are
(you can updated this later if you want)

I really want to say that my cruise:

Add Comment Box

Submit and Save (button)
Program copy to the side or below promo.
We all share our cruise experiences privately and publicly, when not too risqué of course. Why not save hundreds on your next cruise by doing what you already do? Complete the survey above and you’ll earn additional savings* above and beyond the best price that we find you and you will enter our monthly sweepstakes.

Registration Form (can be on page or as secondary view)

Welcome to your next cruise experience.
Please complete the information below, so that we can credit you for a future cruise credit and enter the sweepstakes.
Title (drop-down)
First Name
Last Name
Zip or Postal Code
(we don’t need the last four digits in the US)
Email Address
Validate Email Address
Phone (optional)
Birthday (MM/DD/YYYY)
(lawyers make us do this for sweepstakes)

Opt-In Radio Button- I agree to all privacy policies and terms and conditions. I agree that any images and ratings shared are owned by CruiseExperiences.com and may be used for promotional purposes.

Add Captcha feature for the bots

SAMPLE COMPLETED USER STORY:
I started my last cruise on March 25, 2015 with {Carnival Cruises} on the {Navigator}. I was really looking forward to the cruise {itinerary} and ship {onboard activities} that the cruise featured for {myself and significant other). Overall, I believe that my cruise {exceeded} my expectations and provided {above average} value.

Have fun with it. There is plenty of work after the contest.