Sales page design for a beer brewing website

Homebrew Academy

We sell online courses that teach people how to brew their own beer at home. Our students are passionate about craft beer, love to work with their hands, and enjoy the art and science involved with brewing their own beer.

The landing page for this project is for our beginner's course, called Batch 1 and Beyond. It teaches beer drinker's how to brew their first beer.

Here is the current sales page: http://homebrewacademy.com/batch-1-…nd-course/

None of the copy is changing. I just need a better design for this page. That's where you come in!

Note: I only need a design for this page. I will have it coded separately.

http://homebrewacademy.com/

Please use my main website, homebrewacademy.com, as inspiration. Look at the graphics we use on the website. I also recommend you look at stock images for "craft beer" and "homebrewing" to get an idea for the feel I am looking for.

Things I DO NOT want:
- Graphics of beer glasses overflowing with foam
- Graphics of yellow, fizzy looking beer like Bud Light. My readers do not like this type of beer.
- Any graphics that have a "party" theme to them. Again, this page should not resemble a Bud Light commerical. Our readers are craftsman and enjoy the art and creativity of brewing.

Please use the exact copy from the current page: http://homebrewacademy.com/batch-1-…nd-course/

I encourage you to use product packaging graphics, similar to what's in the example websites I listed. If you wish to use screenshots from the course (encouraged), put a placeholder where the screenshot should go. I will understand your intention.

If there are any other graphics you would like to include on the page, but need me to provide them, use a place holder.

The most important thing is to capture the feel of the web page. The target audience are craft beer drinkers and artisan beer brewers. The design should reflect this. Any designs that target drinkers of mass produced beer will not be considered.

**Important: I have another (similar) design project immediately after this one. So the winning designer will have two projects right off the bat, and likely more down the road.