Premium landing page for top dentistry office in NY

Dr. Guido Sarnachiaro. Partner of SDNY(Specialized Dentistry of New York)

The organization is SDNY. It is one of the most recognized and exclusive dentistry clinics of New York. The website is http://www.sdnyonline.com.
One of the partners, Guido Sarnachiaro is running his own Digital Marketing campaign offering specialized dentistry treatments (implants and cosmetic treatments).

http://www.sdnyonline.com

The current website is online but it looks outdated (it contains a lot of technical information about the treatments). We want to maintain alignment to the corporate site but differentiate it, improving quality and premiumness to it. We want to keep colors (black & white) but change (improve) the style. We want minimalist style (actually there is too much text). We are communicating the benefits of the treatments (not procedures).

Simple design.
Visual impact: nice people with perfect smile.
Communicate benefits, a brief explanation of the treatment, a contact form to schedule the appointment and a phone number (the title should ask for an appointment with Dr. Sarnachiaro).

We are starting with one landing page (we will be using simultaneously 2 landing pages for 2 different treatments) and we want it to be versatile so we can adapt the message and target of the two landing pages, but keeping the identity.
The challenge is to develop a landing page for a healthcare professional and be able to send the appropriate message to our audience. We need to maintain the quality, best service and low profile that we actually have. The patients need to be confidence and comfortable and have the impression they are going to the best option available.