mobile-first Landing page design for a new money management app

Technology

Purpose: mobile-first coming soon announcement of a personal finance management app. Main goal: get as many e-Mail sign-ups as possible -> having a high conversion from visitors to sign ups Traffic source: mainly from paid advertising (facebook, instagram), so people will only have seen a slogan or single-line value proposition before coming on the website. Target audience (for advertisement & website): young people (age range 27-33) with slightly above average income and limited financial knowledge.

Brand guide: The fonts Montserrat should be used. Please feel free to suggest a different color scheme. We can replicate this in the screens which are to be included, so the colours from the screens should not be limiting your choice of colours. Please don't use purple as the main color, from previous experience we are not fond of overusing this colour and prefer it for highlights only. We love illustrations, see below, but are open to other elements.

- Provide first glance of app, based on three initial app screens - Provide short information on key features and value proposition - Important: call to action to sign up for waiting list. Whoever signs up, can get a free finance checklist or guide

Website needs to be Mobile-first We later want to be able to personalise the website in that we changes any pictures to be more relevant to the specific target group (e.g. teachers). This means that we prefer placeholders that can be personalised to a target group.

Every design category has flexible pricing for all budgets. Landing page design starts at $349.