What do you have in mind for the style and theme of the landing page?
I like white space with a simple layout. Potentially I'm looking for photos of delicious looking beer, stacks of inventory or illustrations showing a brewer working hard. I can purchase stock photos if needed.
Elements to include in the landing page
I would like to include a sign up button for the free trial of the software. My clients are typically very busy owners and/or brewers in their small brewery and don't have time to search around for what they need. I want something that draws attention to the headline and sub headline and a prominent sign up button above the fold.
My main marketing is relating to helping track the information that is required during government audits. I want the person viewing the page to have a feeling of security and a small brewery feel.