Professional and very good designs combined with instant communication and flexibility. Clear recommendation!
How Originalo started their landing page design journey
Tell us a bit about who you are and the people you reach
ErinnerstDuDich.de (engl. Do you remember) is a German website/online community and destination for nostalgia. It's a site for everybody with a focus on creating quality content for children of the ’60s ’70s ’80s and ’90s. The website show images and information about things people grow up with. We also want to inspire visitors to share memories by uploading images. Be nostalgic is our mission!
We are planning a redesign of the existing Wordpress website http://www.ErinnerstDuDich.de (see screenshot: "EDD-current-homepage.jpg") and therefor looking for a new design of our homepage. Screenshot: "EDD-new-homepage.jpg" shows the standard layout of the current theme. This design should be modified. Find details below.)
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
The general design and colours of the website should be friendly and reflect the overall nostalgia topic but should be not playful.
Information about our target group:
• 60% between 35 and 55 years, 20% below 35 years; 20% above 55 years
• 55% female and 45% male
• 65% mobile user vs. 35% Desktop
Please design the desktop layout but keep in mind that the design also works as responsive website for mobile phones.
Elements to include in the landing page
The website logo should remain unchanged. The layout of the header and navigation should remain unchanged (see screenshot: "EDD-new-homepage.jpg") but color of the new navigation can be adjusted to fit your overall design approach.
The content of the page should contain the following elements
a) Header and Navigation similar to current design (see screenshot: "EDD-new-homepage.jpg" (modifying the colors to match the overall homepage desing is OK)
b) A visualization or an image that pics up the nostalgia topic and shows a claim "Entdecke Deine Kindheit neu!" (engl. Rediscover your childhood!). Should be not to high so the next elements are not below the fold.
c) An area respectively 3-4 Elements (e.g. tiles, etc…) for the main decades with text like "70er Jahre" (70s), "80er Jahre" (80s) and "90er Jahre" (90s). Each element should be designed in a typical style of the decade. Elements should engage users to click (e.g. via CTA).
d) An area that activates users to share images of their own childhood by creating a post. The area should show a short title " Beitrag erstellen" (engl. create post) and allow to add a short description text "Teile Deine Kindheitserinnerungen mit anderen und erhalte 1 EUR pro Beitrag!" (engl. Share your childhood memories with the community and get 1 EUR reward!)
e) There will be other elements on the homepage like "Top voted Posts" or "Most active Members" below the above areas, but designing these elements is not part of this job.
Please deliver a design for the homepage with focus on these goals:
a) Inspire people to browse the website. In particular inspire to choose a decade where the user can browse the nostalgia posts of the related time
b) Motivate user to share their own memories by clicking on "Beitrag erstellen" (engl. "Create Post")
Your work should include all creatives, images, fonts, measurements (including all copyrights). Delivering HTML would be a plus.