She has a great aesthetic and style but what I appreciate the most is her ability to create custom illustrations in lieu of the oft overused and cliched stock images. When I tasked her with a seemingly open-ended request, she honed in on my true underlying and subconscious intent and gave me what I wanted even if I couldn't articulate it.
Went well and the designer was amazing to work with
How spatelP started their landing page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We offer a SaaS solution for Marketing Asset Management that allows large organizations to distribute, customize, and access marketing materials that are then housed within our Digital Asset Management portal. Let's say you are a major restaurant and have 100's of locations across the country and you have a new product coming out and want to have a national marketing campaign that all your franchisees or locations will promote. Our product allows you to create all the materials (menus, posters, flyers, etc) from HQ and have all those various restaurant locations access those marketing materials and customize them to their needs (edit the address, localize it to their community, change the language if necessary) while you get to keep critical elements locked down (like legal boilerplate, prices, logos, branding, etc).
The type of people using our products are Marketing Departments, Creatives, Graphic Designers, etc. The CMO or similar is the type of person making the decision to later pull the trigger but we have to get their end users to sign up first.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
We are looking for a modern, professional, landing page. We want it to be clean and minimalist with a focus on grabbing the users attention and getting them to fill out the form on the page. Please use the colors from our current site. The orange is f57c21, and for accent you can use this 32b4c2. And then for the rest of the text and other stuff you can use this gray 616771.
Elements to include in the landing page
Our logo, a phone number, and either a form that includes First, Last, Phone, Email, and Company OR it can include a CTA Button that will have a lightbox popup to that form. Then we'd like some space to highlight our client logos, some areas of content so that AdWords can see that the LP is relevant and also people who are looking for "Digital Asset Management" or "Marketing Asset Management" can understand why our offering is better. And also a place to have a few client testimonials.
The 3 goals to keep in mind are these:
1. Get Conversions / Leads
2. Be relevant for Google AdWords
3. Look modern and clean