Design a new landing page for swedish tech startup

Fliffr

Fliffr is an online marketplace for services. All services that can be sold online through a video/audio call and chat are sold and bought on the Fliffr app. On Fliffr you can find anything from Doctors, LoL coaches, dating advice, therapy and help with bookkeeping to dieticians.

The biggest problem with the existing landing page is that users don't get what Fliffr is. That's why we want to add more copy and a step-by-step guide. That users don't get what are doing we've gather mostly by speaking to them, but also by a low conversion rate of about 2% for the landing page. The goal of the page is for the user to download the app.

http://www.fliffr.com

The Fliffr logo is as you can see quite colorful, this is reflected in the app and we'd like to see it reflected in the landing page as well. We prefer that you download the app and check it out, you don't have to register an account to browse profiles in the app. Don't feel bound by the design in the app, we look forward to something new and fresh. But, as I said, we prefer a design that uses the Fliffr colors. Our font on the website is Montserrat, but we are open to other options. The colors from the logo are:

orange: rgb(230, 142, 43);
dark-blue: rgb(25, 45, 251);
pink: rgb(218, 29, 122);
red: rgb(217, 47, 4);
purple: rgb(112, 37, 170);
turquoise: rgb(127, 214, 227);
yellow: rgb(241, 197, 47);
light-blue: rgb(87, 154, 252);
green: rgb(137, 225, 189);

75% of traffic to our web page is mobile so you should probably focus on the mobile version first and then adopt that to larger screens.

The one thing set in stone is that you to use the menu/header from http://www.fliffr.com so we don't have to redesign the rest of the web page. We want to use the same menu/header that we have on all the other pages on this new landing page that you are designing for us. Feel free to do minor adjustments though.

The purpose of the page is to get app downloads.

Above the fold we want:

Title: "Marketplace for online services"
Paragraph: "With Fliffr you can buy and sell services in your phone. It's easy both for seller and buyer. Pay either per minute or per session. The world is your oyster."
Download buttons for Google Play and App Store.

On desktop we'll want either images of the Fliffr app or a video. Just like we have on https://www.fliffr.com/getstarted.

This landing page is designed for buyers of services, but we also want to cater to sellers. So, I think that here we might have a button that redirects the visitor to http://www.fliffr.com/getstarted.

It could read like: Want to sell your services on Fliffr? Click here.

Next we'll want a step-by-step guide. This should probably be below the fold, but feel free to have a call to action to proceed to the guide.

The steps are:
1. Download Fliffr.
Fliffr is available on both Android and iOS.

2. Find a service to buy
Sellers use hashtags to describe their services, so try searching for #javascript or #fitness. You can also browse all of the Fliffr profiles for what suits you.

3. Start a call
Once you find a seller with a good price that you want to contact calling them is as simple as tapping a button. Fliffr notifies the seller and also takes care of the payment.

4. Review the seller
We want to keep the highest standard on our sellers. That's why we ask you to review all sessions that you have. We also have a money back guarantee, no questions asked, if you where not satisfied.

After this we want a section where the visitor can see selected profiles from the app. We have three examples of how this could be done.

1. It could look like the search in the Flifrfapp where you swipe, just like Tinder.
2. It could look like http://www.fliffr.com where featured sellers are in a collage.
3. It could look like http://www.fliffr.com/getstarted where sellers are in a slider with an image and a quote.
Feel free to chose between these or any other suggestions that you have.

Follow all of this with another call to action to download the app.

Lastly, we trust your judgement and appreciate all improvements on this structure.

I've included two images from the app (it's a screen to showcase hashtags). Now, the design is not finished, but still, we like the direction it is going in. Specifically the use of the Fliffr colors and "cubic" and "angular" design.