What do you have in mind for the style and theme of the landing page?
Bright colours, recognisable as a professional b2b software solution. More info in attached branding guide. Would love illustration of product features/core use.
Elements to include in the landing page
CTA 1 - See a demo
CTA 2 - Try now for free
Clear promise and brief description of the product
Possibly a really simple explanation of how it works (Visualise the key steps or screens of the core functionality)
Video testimonials - possibly multiple small clips or one larger clip.
Credibility (see numbers on content doc)
I think either a series of screenshots that cycle through the core usage-loop (3 or 4 stages) similar to how Lyft do it, or maybe a short video. I'll outline the core features as we now see them in an attached content doc. We will be creating a series of short video testimonials, each focused on a different customer segment (4 or 5) and not sure whether best to just have one video specific to the segment we are targeting (Franchises in the first instance) or whether to show all 4 videos and allow them to view them all.