The product we sell is both complex and high-value. So the conversion page has to build trust, knowledge, and belief in the strength of the financial product and its simplicity.
Our brand colours are variations of blue.
*Landing image and text*
- See attached image - with text on it "Invest in UK Startups"
- Have included psd of image if needs manipulation.
Then followed by 5 key messages:
1. We invest in future market leaders
- 3 portfolio company logos (attached)
- Key facts underneath them in punchy numbers
-----> Gousto: 200+ employees, 200% growth per annum
-----> SafeGuard: 500+ employees, >50m revenue
-----> Interactive Investor: 300,000 users, >200% growth per annum
2. with over 50+ years combined experience in Venture
- 3 pictures of partners of firm (attached) with text of prior experience
-----> Alan Morgan: Chairman, Alan spent 28 years at McKinsey & Co where he was head of the financial services practice in UK, Europe and the Middle East.
-----> Bruce Macfarlance: Managing Partner, Former Managing Director at Merrill Lynch. Bruce qualified as a barrister in London and an attorney in New York.
-----> Jon Coker: Managing Partner, formerly at JP Morgan, Jon has over 10 years experience in VC having joined MMC in 2007. He has an MEng in Engineering Science from Oxford University.
3. Generating market-leading returns
- Bold message: 2x-3x target returns. 13.45% historical Gross IRR (excluding fees and EIS relief)
- Graph (attached)
4. With all the EIS benefits
- Reproduce attached image but in style of page.
5. Invest with a trusted provider today.
- 2 pieces of text plus icons (designer's discretion)
-----> More than 1,000 (bolded and made large) investors
-----> More than £190M assets under management
Ends with a CTA - *Find Out More*.
Links to main pages on website (Investors, Team, Portfolio, Research, News) at bottom alongside MMC Ventures logo.