Create a Brainshop for Kids

brainshop.com.tr

We sell toys that support children's brain development.
In order to realise this strategy, we categorise brain according to 5 different categories, 1-critical thinking, 2-visual perception, 3-word skills, 4- coordination, 5- memory. In new trend, these type of toys are mentioned as educational brainy toys. Our all toys have to start up any side of brain to convince our target audience conscious young families.
We aim to increase the capacity of complex problem solving skills of children from early ages. Since we believe that if children learn how to solve complex problems in early ages, they will be more smarter therefore the world will be much better place to live.
That's why, we want to create a e-commerce web site to display our this target to our target audience.
Our target customer is age of 2 to 12 and their families.
There are two things that our potential customers might find useful with our e-commerce website, 1) they must understand that this company is focusing on kids and their brain effectiveness, 2) in our team we have expert such as pedagogue since our aim is not just selling every kind of toys, our aim is positioning at right place to buy educational brainy toys.

NO

We want a landing page that fit the age demographics and our audience can understand that this page is fully about educational brainy toys. Near this, we want to display our expert advice since this type of toys should not be bought without having right information. That's why, we are perceived as trustworty partner on our target customer's mind. Therefore, we demand clean, uncluttered, simple-looking and memorable landing page just for kids.

We demand ;
1) Clear navigation and buttons to future pages
2) Limited written contents
3) Fit to our corporate identity especially colors
4) "Ask for expert advice" or "Game Coach" illustration should be presented
5) Clear typography.