The Peacemaker's Life provides informative and entertaining materials that focus on teaching relationship skills, problem solving, civic engagement and peacemaking skills to an adult audience.
Brand Objective: To provide the information and tools to help the audience to feel inspired and informed enough, to take the lead when dealing with workplace and social conflicts.
Peacemaker's Life Main Audience:
Men & Women Ages 25-55
At least 4 years or more of college education
Income: $150,00+ per year
Interests: News, social justice, politics, community enrichment, interests in other cultures, languages, leadership all with a global and collaborative perspective. They have likely visited at least three other countries. They likely drive a hybrid and shop at Whole Foods or Trader Joes.
Tone: Professional yet friendly and approachable