Summer Shopping and Dining Habits Infographic

Food & Drink

Interesting data on how Canadians and Americans spend their money over the summer.

When the most money is spent on shopping by season (recommend including mini graphics for the seasons i.e. sun, snowflake, etc.)… perhaps this is a bar graph with enlargement/call our for top answer in each). [Canadian flag]: · Summer – 36.4% · Winter – 35.3% · Spring – 14.3% · Fall – 14% [American flag]: · Summer – 31.4% · Winter – 36.9% · Spring – 14.9% · Fall – 16.8% Where the most money is spent shopping during the summer (recommend including mini graphics for the categories, i.e. fork & knife, shirt/shoes, etc…. call out top answer in each) [Canadian flag] Top Four Categories: Food – 41.3% Clothing and Apparel – 32% Supplies for hobbies (i.e. camping gear) – 13.5% Home furnishings, outdoor, etc. – 11% [American flag]: Top Four Categories: Food – 42.4% Clothing and Apparel – 27.1% Supplies for hobbies (i.e. camping gear) – 15% Home furnishings, outdoor, etc. – 12.9% Section 2: Shopping Habits Amount estimated to typically spend on one shopping trip during the summer (recommend using less than/greater than symbols) [Canadian flag]: Less than $50 – 11.7% $50 - $250 – 52% $250 - $1000 – 18.8% Greater than $1000 – 8.5% Unsure – 9% [American flag]: Less than $50 – 16.6% $50 - $250 – 53.4% $250 - $1000 – 15.2%% Greater than $1000 – 4.9% Unsure– 9.9% Where they’re shopping (recommend using arrows to call out dramatic differences between Canada and US) [Canadian flag] Canadians are most likely in the summer to… Shop online – 17.7% Shop in-store– 47.8% It depends on the store – 34.5% [American flag] Americans are most likely in the summer to… Shop online – 29.8% Shop in-store – 36.6%% It depends on the store – 33.6% Section 3: Dining Habits Spending estimate eating out per month from June to August 2019 (recommending showing results in different visual way …i.e. pie graph) [Canadian flag]: Less than $20 – 11.7% $20-$50 – 20.6% $50-$100 – 23.5% $100 -$300 – 28% Over $300 – 16.2% [American flag]: Less than $20 – 11% $20-$50 – 18.5% $50-$100 – 22.6% $100 -$300 – 28.2% Over $300 – 19.9% Type of foodservice establishment most often to eat out at during the summer (recommending using one more visual tactic for showing results) [Canadian flag]: Pub/Bar – 22% Fast food restaurant – 21.9% Patio – 21.8% Café – 12.5% [American flag]: Pub/Bar – 19.5% Fast food restaurant – 23% Café – 20.2% Patio – 17.5%

GOAL: This infographic will be used as a visual representation of the survey results collected, which will accompany the larger story being conveyed within the press release BOLD = Copy or stats to include in infographic MAIN TITLE: Lightspeed 2019 Summer Shopping & Dining Habits Survey Results SUBTITLE: Where and how much are North Americans spending on shopping and dining this season? How do Canadians and Americans differ? FORMAT: Recommend horizonal design broken up into three sections under the header text such as the following:

Extra points given to unique graphics. Please follow our brand colouring available at https://lightspeedhq.com Red and white.

Every design category has flexible pricing for all budgets. Infographic starts at $599.