This infographic should communicate that voting (in the US Presidential Election) is like donating thousands of dollars to causes that you care about. A common narrative is that voting is only worthwhile for civic or social reasons, but the goal is to convince people that it is rational from an expected value viewpoint.
-Your chance to influence the election is small but non-zero
-The US Federal budget is large
-A portion of that budget will go towards causes you care about if your preferred candidate wins
-When you do the math taking into account both the small chance and large potential impact, you end up with a vote worth thousands of dollars in expected value
As background info, the goal is to communicate the following blog post in a way that is easily shareable and understandable:
I'd recommend taking at least a quick read through the post to get a sense of some of the deeper details. You may be able to bring some good recommendations to the table than I have missed here.
Please list the blog post link as a place to learn more about calculating the personal value of your vote
There should be a call to action at the bottom of the page. “Check if you are registered, it takes less than a minute at vote.org”. Please use the vote.org logo that has been attached.
The general target audience is millennials who think they have the math figured out on voting, and that it isn’t worth their time.