Food & Drink

We would like to tell the story about Australian coffee trends and drinking habits as well as illustrate CARTE NOIRE’s expertise and arrival into the Australian market. We would like a premium theme, with colours similar to the brand’s logo (black, white and gold) – brown and cream are fine also to reflect the colours of coffee.

Coffee consumption in Australia: Aussies drink more than 800 cups of coffee every year Average Australian drinks more than 2 cups of coffee every day 37% drink three or more cups of coffee every work day 1 in 7 consume more than five cups of coffee daily Coffee at work: 17% go for a coffee as soon as they get to the office Half of Aussies take a coffee break within first hour of work Three quarters rely on coffee to stay alert in the afternoon One in three coffee drinkers rely on a cup to perk them up before midday 77% need a coffee to beat the post-lunch slump. Many Australians are turning to coffee to stay on top of things at work. 65% of Aussie workers rely on coffee to stay alert (65%), to tackle a difficult task (54%), to meet a tight deadline (53%) or to handle a stressful task (50%). A third said coffee made them more efficient at work, with 37% of respondents suggesting a cup was essential for concentration. 27% said it helped improve their mood and made them more positive, while one in six felt stress-free after a quick coffee. How coffee helps Aussie workers: Better concentration 37% More efficient 30% More positive attitude 27% Stress-free 14% Talk more effectively to colleagues 12% Better posture 12% What habit would you be willing to give up: Going to the gym 20% Drinking alcohol 19% Using social media 18% Playing sport 16% Eating fast food 16% Watching TV 6% Drinking coffee 5% What would you sacrifice for a coffee: Shaving (men) 29% Eating breakfast 28% Makeup (women) 24% Drying hair 20% Shower 12% Choosing an outfit 10% Brushing teeth 8%

We are flexible with the kinds of charts and graphs that are used to reference the statistics above but we would like a theme that features coffee while also looking quite premium and sophisticated.

We would like an infographic that has a clean, premium feel, using coffee imagery and themes to communicate the statistics about Australian coffee drinking habits. Not all of the images need to be incorporated into the infographic, however we would like the logo and 'exploding bean' to be included. The brand is an instant coffee brand, so please avoid coffee machines, cappuccinos and other coffee imagery that does not relate to instant coffee.

Every design category has flexible pricing for all budgets. Infographic starts at $599.