Help us tell the world what type of Apple Watches people have been buying!

Jumpshot.com

Jumpshot mined data from its 107-million customer panel to investigate trends in Apple Watch purchase patterns. We investigated the following questions:

- Which versions did customers view and purchase online?
- How many products did customers buy in one order?
- Which watch was the most popular with customers?
- Did customers buy just for themselves or for others?
- Was Watch more popular with customers in any specific location?

I can also provide more data if necessary.

Information does not need to be all-inclusive of below (especially the copy).

- 40% of purchasers bought multiple Apple Watches.
- 1 customer in Hong Kong purchased 229 Apple Watches.
- Watch Sport had the highest conversion rate of visitors at 4.9% compared to 3.1% for Watch and 0.2% for Watch Edition.
- In the US, 28% of purchasers bought Apple Watch Sport 42mm Space Gray Aluminum with Black Sport Band.
o The next most popular choices:
• 9%: Apple Watch Sport 38mm Space Gray Aluminum w/ Black Sport Band
• 9%: Apple Watch Sport 38mm Silver Aluminum w/ White Sport Band
• 6.5%: Apple Watch Sport 42mm Silver Aluminum w/ White Sport Band
- Watch Edition: 2% total number of product sold and 33% of revenue.
- 66% of purchases included either Black or White Sport Band.
- 64% of units sold were 42mm size.

Top 20 Purchased Combinations (would love this in a chart in some way)

Apple Watch Sport 42mm Space Gray Aluminum Black Sport Band 27.7%
Apple Watch Sport 38mm Space Gray Aluminum Black Sport Band 9.3%
Apple Watch Sport 38mm Silver Aluminum White Sport Band 8.8%
Apple Watch 42mm Stainless Steel Black Sport Band 6.5%
Apple Watch Sport 42mm Silver Aluminum White Sport Band 6.5%
Apple Watch 42mm Stainless Steel Milanese Loop 4.4%
Apple Watch 42mm Space Black Case Space Black Stainless Steel Link Bracelet 3.0%
Apple Watch 38mm Stainless Steel Black Sport Band 2.9%
Apple Watch 42mm Stainless Steel Link Bracelet 2.8%
Apple Watch 38mm Stainless Steel Milanese Loop 2.7%
Apple Watch 42mm Stainless Steel Black Classic Buckle 2.7%
Apple Watch 42mm Stainless Steel White Sport Band 2.7%
Apple Watch Sport 42mm Silver Aluminum Blue Sport Band 2.5%
Apple Watch Sport 38mm Silver Aluminum Blue Sport Band 2.1%
Apple Watch 38mm Stainless Steel White Sport Band 1.9%
Apple Watch Sport 38mm Silver Aluminum Pink Sport Band 1.7%
Apple Watch 38mm Stainless Steel Black Classic Buckle 1.4%
Apple Watch Sport 42mm Silver Aluminum Green Sport Band 1.4%
Apple Watch 38mm Stainless Steel Link Bracelet 1.2%
Apple Watch Sport 38mm Silver Aluminum Green Sport Band 1.1%

- I would like a graphic version of the Watch face either as the main focus or somewhere on.
- Our logo for attribution (pulled from http://www.jumpshot.com)
- The bottom portion of the data above I'd like in some kind of chart where it might use the bands themselves as the graphic images.

I'm open to individual design touches. I would like the color to reflect our brand colors from the http://www.jumpshot.com web site.