What industry do you think your business is most related to?
Food & Drink
Story to tell in the infographic
The infographic's title will be "Paleo Leap Infographic: Grocery Store Map".
Data to include in the infographic
Original illustrations to represent the different elements or the grocery store floor plan.
It is at the designer's discretion to decide how to best illustrate the grocery store floor plan. Not every food item need to be illustrated, that would probably be creating a design that's too busy. Maybe simply an illustration for each category of items would be best.
Optionally, we don't have to include a section for cash registers, this is optional.
The text parts can go over the illustrations in semi-transparent boxes. In the interactive SVG they will be hidden at first and only revealed when a user clicks on the corresponding dot.
All of these will have to be original without any stock illustrations.
Elements to include in the infographic
The final result will be displayed vertically with a width of 800px and will be scaled down on mobile devices. It's therefore important for it to still look good when seen on a mobile device (text large enough).
An illustrator file (.AI) will be the best way to deliver the final design. I will then make final tweaks and export as an SVG.
You can visit http://paleoleap.com/ to have an idea of the colors, layout and illustration-style of the website.
We like to create things with a very clean and simple layout. For fonts, we use Lovelo for titles and Open Sans for the text.
You will find the full content of the infographic in attachment to the brief.
The grocery map.png file that is attached is horizontal, but it will be important that is the design be vertical instead.