The funnel is comprised of six parts - Attract, Interest, Evaluation/Consideration, Capture, Interview, Hire (in that order); Candidates can be looped back in to the Evaluation/Consideration part of the funnel from either the Capture or Interview step.
Here's a description of each step:
Attraction: This stage is where you introduce your company and/or open roles to candidates. This can be done through display ads, paid social, traditional job posting avenues
Interest: At this stage, candidates notice you and visit your site. They may not take any action, but they're starting to become familiar with your company and open roles.
Evaluation/Consideration: At this stage, candiates want to know more but aren't ready to take any real action. They may want to subscribe to newsletters or to receive updates regarding new job openings, blog posts or company news.
Capture: At this point they want to learn more and are interested in talking with someone. They may apply to the role through your career site or they may want to just have a conversation with someone before updating their resume and committing to the interview process. Onsite forms or chatbots are good ways to capture a candidate's information, qualify them and schedule time to talk with a recruiter.
Interview: The candidate is committed to moving forward and are interested in moving forward with the formal interview process.
Hire: You hire the candidate and ensure they receive a great onboarding experience. Once hired, employees can become company advocates and an extension to your recruiting organization.
Should a candidate not move beyond the Capture or Interview they can move into the "Re-Engage" phase and go back into the funnel at the "Evaluation/Consideration" phase.